Adam Ferrier is a consumer psychologist and one of Australia's best known and awarded advertising practitioners. Adam graduated from university with degrees in commerce and psychology, and began working life in a maximum security prison before marking the natural move to marketing consultancy.
After a stint at Saatchi & Saatchi, he co-founded and then sold the strategically led Behaviour change agency Naked communications in Australia. In 2013 he became an equity partner at Cummins&Partners (the 2016 Agency of The Year).
// Appearances coming up
16:30 | MINDFUL CONSUMPTION: HOW TO MOVE FROM MINDLESS CONSUMPTION